top of page
Born Global
Objective: Increase awareness of Born Global's internship program, "Alchemist Garden," among Boston high school students & receive at least 100 applications by creating content about Born Global’s internship opportunities for a new Instagram account @AlchemistGarden.
Challenge: The Born Global "Alchemist Garden" internship program lacks awareness and appeal among high school students attending private high schools in the Boston area due to the program's lack of presence on social media.
Opportunity:
With the increasingly competitive college process, Born Global’s unique internship program provides high school students the opportunity to work in coding and game development which appeals to the holistic approach to college admissions.
Human Insight:
Students, who pursue their passions along a safe, guided path of self-discovery, have a higher likelihood of future success.
Key Message: Born Global’s internship empowers students to explore their interests and skills through a hands-on experience that guides students on a journey of self-discovery.
The Team
Account Executive: Benn Flett
Project Manager: Ariel Le
Strategist: Alana Hay
Strategist: Mia Covarrubias
Copywriter: Morgan Whitlock
Art Director: Sylvia Li
bottom of page