​I was born and raised in the greatest city, NYC, of course, which gave me early exposure to diverse communities and constantly evolving trends, and I think that’s a big part of where my curiosity comes from.
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At Boston University, I studied Advertising and gravitated toward strategy because it gave me a reason to ask all the questions I was already asking anyway: Who are we talking to? What do they care about? Why would they pay attention? And what can we learn from their behavior?

Since then, I've gotten to explore those questions from a few different angles. From conducting consumer research, developing campaign strategies, analyzing social media performance, creating content, and working with brands and organizations in both the U.S. and London.

Now, as a Digital Marketing Fellow at COOP, I'm building on that foundation by getting deeper into paid media, programmatic advertising, SEO, SEM, and performance analytics.

But if you really want to get to know me, in my free time I love to practice the electric and acoustic guitar, and I love to paint and craft.