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YOU CAN, TOO
(Under Construction!)
The Ask:
Increase awareness and adoption of the interview preparation platform among college students
The Challenge:
Breaking through a crowded career-preparation market where students already have access to established competitors and free online interview resources.
The Solution:
Target smaller and community colleges underserved by existing interview-prep platforms and use guerrilla marketing tactics to break through the category’s lack of creativity. Develop fun, unconventional campaigns designed to capture students’ attention, encourage engagement, and build awareness of the platform on campus.
Market & Competitor
Research
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